Is a new era of collaboration on the way for hotels and hotel companies? It would be a big change from the singularly competitive thinking of hotels in the past, but Visual Matrix CEO Georgine Muntz makes a compelling argument in a new thought piece on hotelbusiness.com. Data plays a huge part, along with the lack of a fully holistic operating platform/PMS and the accelerated adoption of technology designed for the new way we work and make money now. Don’t miss what’s ahead. It’s good for hotels, tech providers, and guests alike!