Default Marketing Segmentation in a Reservation (Cloud) 🎥
Tracking the Market Segment, Referral Method, and Reason for Stay for every reservation can be powerful tools to help you effectively market and sell to your key guests and business contacts. Visual Matrix has the capability to default these fields on every reservation so that they're not required for your staff to use.
Path: Sales & Marketing > Set Up
1. The Required option will be the first box at the top of each of the three sections
2. If the box is checked, the field will be empty and in red when making the reservation; a segment has to be chosen from the drop-down and will have to be populated by selecting an option from the drop-down window. The reservation cannot be saved without it
3. If the box is not checked: a Default segment has to be chosen in the settings. The default segments will auto-populate on each reservation upon booking and will allow the reservation to be saved
Set Up Market Segments (Cloud) 🎥
QUICKLINKS: TUTORIAL VIDEO | VM UNIVERSITY COURSE | DESKTOP VERSION | SETUP REASON FOR STAY | SETUP REFERRAL CODES Market Segments will help you determine who are your guests: business men and women, individual tourists, corporate groups, tourist ...
Marketing Fields in a Locally Made Reservation (Cloud)
QUICKLINKS: DESKTOP VERSION | MARKET SEGMENTATION SETUPS Path: Sales & Marketing > Setup 1. In a reservation, the three marketing segments are in the category Marketing Info. 2a. If the Marketing Segment was checked as Required in the Sales & ...
Front Office Marketing Arrivals Report (Cloud) 🎥
QUICKLINKS: DESKTOP VERSION | SETUP MARKET SEGMENT | ALL VM REPORTS The Marketing Arrivals report allows you to see the list of all reservations for a specific time frame and their associated market segments. Path: Front Office > Supervisor > Reports ...
Set Up Referral Codes (Cloud) 🎥
QUICKLINKS: TUTORIAL VIDEO | VM UNIVERSITY COURSE | DESKTOP VERSION | SETUP MARKET SEGMENTS | SETUP REASON FOR STAY Referral Codes will help you determine how your guests booked: Walk-ins, Examples are as follows: OTAs, Hotel direct, Repeating ...
The "Other" Reason for Stay field Report (Cloud) 🎥
QUICKLINKS: VIDEO | DESKTOP VERSION | ALL VM REPORTS Reason for Stay allows you to see a history report of the "Other" Reasons for Stay that are not one of those set up in Sales & Marketing. Selecting Other as the Reason for Stay in a reservation ...