Capturing accurate contact details ensures smooth communication with the guest and supports features like confirmations, reminders, and guest texting.
Guest Identification and Loyalty
- The Guest ID No represents the Visual Matrix Incentive Number linked to the guest’s Sales & Marketing profile. When entered or selected, it can automatically populate the guest’s stored profile information, saving time during reservation entry.
- If your property participates in a supported loyalty program (such as BWR, Sonesta, or others), the Loyalty Member/Tier field will display the guest’s membership details when available. This helps ensure proper recognition and benefits are applied.
Primary Contact Details
- The Last Name and First Name fields are required for creating and identifying the reservation. Any fields highlighted in red are configured as mandatory in your property settings and must be completed before proceeding.
- Additional contact details, such as Phone and Email, should be entered whenever possible. These are used for guest communication, including confirmations and operational messaging.
- Address fields (Address, City, State, ZIP, Country) should be completed based on the guest’s location. For international guests outside the U.S., Canada, or Mexico, the State field can typically be left blank.
Guest Profile, Language, and Messaging
- The Guest Profile field allows you to assign predefined classifications such as VIP or Do Not Rent, depending on your property’s setup.
- Selecting a Language ensures that guest-facing documents—such as registration cards, folios, and confirmation letters—are generated in the preferred language when available. If a translation is not configured, documents will default to blank.
- If your property uses Visual Matrix texting, enabling the Text Message option allows communication with the guest via SMS for updates and notifications.
Confirmation and Custom Communication Settings
- The Confirmation Delivery field determines how reservation documents are sent to the guest, such as by email, printed copy, fax, or walk-in handling. This setting controls how future communications are delivered.
- The Custom Letter option allows you to override the default confirmation template with a specific letter. If selected, this custom document will be used instead of the standard confirmation. If the reservation is later canceled, the custom letter should be removed to ensure the correct cancellation letter is sent.

