Sales & Mktg Travel Agents Profile (Desktop) 🎥

Travel agents are valuable industry partners. They are usually paid a commission percentage based on the rate. Effective setup and usage of the Travel Agent fields in Visual Matrix will aid in prompt payment processing, effective tracking, and keeping these valuable partners working on behalf of the hotel.

Path: Sales and Marketing > Travel Agents > Travel Agents.

The Travel Agent Profile in Sales & Marketing is divided in 4 sections:

1. Travel Agent Information.

2. Contact Information.

3. Commission.

4. Statistics.

1. Travel Agent Information

The IATA should be provided by the agency/agent at the time of booking the reservation. IATA stands for International Association of Travel Agents. For the sake of processing payments for commissions, a Federal Tax ID is required. It should be provided by the agency/agent. There may be a need for the 1099 form for the IRS as well. Check the Form 1099 box. A Company Code associated with the rate structure of a particular Company helps maintain rate integrity and effective tracking.

2. Contact Information

The data entered here can reference the lead agent for the agency or the agent specifically responsible for booking a particular account. Using the Comments section can provide more clarity in the profile of the agency or agent.

3. Travel Agent Commission

Type(s) of the commission has options accessed through the drop-down window. Standard commission percentage is 10%. There are options within the management team for negotiations that extend more or less. Enable yes or no accordingly.

Travel Agent Statistics

Statistics provide data on Revenues, Room Nights, ADR, and the % offered off of Rack Rate. Data is provided for the current year and previous year for comparisons based on Year over Year. Use filters to refine the period you would like to search.