Local Reservation Marketing Fields (Cloud)

Local Reservation Marketing Fields (Cloud)

Marketing fields in a reservation serve to categorize and track booking details, helping hotels analyze guest sources, preferences, and marketing effectiveness.
Path: Sales & Marketing > Setup

1. In a reservation, the three marketing segments are in the category Marketing Info.



2a. If the Marketing Segment has been marked as "Required" in the Sales & Marketing Setup, the field will appear in red, indicating that a segment must be selected from the drop-down menu.



2b. If the Marketing Segment has not been marked as "Required" in the setup, a default segment should be chosen from the right drop-down menu. This default segment will automatically populate in the reservation if no other segment is selected.



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