Set Up Market Segments (Cloud) 🎥

Set Up Market Segments (Cloud) 🎥

🎥 Watch Video

Market Segments aid in identifying the demographics of your guests, including business professionals, individual tourists, corporate groups, tourist groups, government employees, and others.
Path: Sales & Marketing > Setup

1. The Market Segments setup is at the bottom left of the page.



2. Check the "Required" box if you wish to mandate the selection of a Market Segment for each new reservation.
3. If you choose not to select the "Required" box above, designate a default market segment that will automatically be filled in when saving the reservation.



4. Go to the last line to create a new market segment:
      - Enter a code for this new market.
      - Enter a description for this new market.
      - Enter a budget if you want to apply a percentage when you do your market segmentation to be compared to budgetary numbers. Usage will also allow you to take last year's figures and offset them by this budgetary percentage to reflect on a report as a comparative number.
      - Check the "Active" box.
      - Click on the floppy disk at the end of the line to save the new market segment.


Warning on deactivating or deleting a Market Segment.
If you do not use a segment, you may be tempted to deactivate it. Before doing so, make sure it is not in use in the 2way interface. If the code is deactivated while used or is missing in a setup, it will cause bookings not to be integrated into Visual Matrix.

    • Related Articles

    • Set Up Referral Codes (Cloud) 🎥

      ? Watch Video Referral codes provide insight into the booking methods of your guests, including walk-ins, OTA bookings, direct bookings with the hotel, returning guests, reservations made through travel agents, and more. Path: Sales & Marketing > ...

    • Set Up Reason for Stay (Cloud) 🎥

      ? Watch Video Reason for Stay will assist in understanding the purpose behind your guests' visit to your property, such as leisure, sports, conferences, business, and more. Path: Sales & Marketing > Setup 1. The Reason for Stay setup is at the top ...

    • Default Marketing Segmentation in a Reservation (Cloud) 🎥

      ? Watch Video Tracking the Market Segment, Referral Method, and Reason for Stay for every reservation can be powerful tools to help you effectively market and sell to your key guests and business contacts. Visual Matrix has the capability to default ...

    • Marketing Fields in Third-Party Reservations (Cloud)

      When reservations are created through an OTA or channel manager, VM Cloud automatically applies marketing fields—Market Segment, Referral Method, and Reason for Stay—based on the mappings defined in your Channel Manager. These ensure reporting ...

    • Marketing Fields in an Individual Reservation (Cloud)

      Every reservation in VM Cloud includes three marketing fields—Market Segment, Referral Method, and Reason for Stay. These fields help categorize reservations for tracking and reporting. You can always review or update them directly in the reservation ...