Set Up Market Segments (Cloud) 🎥

Set Up Market Segments (Cloud) 🎥

🎥 Watch Video

Market Segments aid in identifying the demographics of your guests, including business professionals, individual tourists, corporate groups, tourist groups, government employees, and others.
Path: Sales & Marketing > Setup

1. The Market Segments setup is at the bottom left of the page.



2. Check the "Required" box if you wish to mandate the selection of a Market Segment for each new reservation.
3. If you choose not to select the "Required" box above, designate a default market segment that will automatically be filled in when saving the reservation.



4. Go to the last line to create a new market segment:
      - Enter a code for this new market.
      - Enter a description for this new market.
      - Enter a budget if you want to apply a percentage when you do your market segmentation to be compared to budgetary numbers. Usage will also allow you to take last year's figures and offset them by this budgetary percentage to reflect on a report as a comparative number.
      - Check the "Active" box.
      - Click on the floppy disk at the end of the line to save the new market segment.


Warning on deactivating or deleting a Market Segment.
If you do not use a segment, you may be tempted to deactivate it. Before doing so, make sure it is not in use in the 2way interface. If the code is deactivated while used or is missing in a setup, it will cause bookings not to be integrated into Visual Matrix.

    • Related Articles

    • Sales & Mktg Market Segment History Report (Cloud) 🎥

      ? Watch Video The Market Segment History report will display the number of rooms, revenue generated and ADR for each Market Segment. The Market Segments are marketing segments that are setup in "Sales & Marketing > Setup > Market Segments". Path: ...

    • Sales & Mktg Market Segment Forecast Report (Cloud) 🎥

      ? Watch Video The Market Segment forecast report will display the number of rooms, revenue and ADR based on reservations currently booked in the system. The Market Segments are marketing segments that are setup in "Sales & Marketing > Setup > Market ...

    • Market Arrivals Report (Cloud) 🎥

      ? Watch Video The Market Arrivals report gives the list of arrivals by marketing segments. Path: Sales & Marketing > Reports > Status and Arrivals > Market Arrivals (by default, otherwise from the toolbox on the right) Generate report 1. Narrow down ...

    • Night Audit Market Segment Report (Cloud) 🎥

      ? Watch Video The Market Segment report show the total revenue for each Market Segment for the day, the month and the year. Path: Accounting > Night Audit > Reprint Reports > Market Segment. Generate report 1. Check the box if you choose to generate ...

    • Set Up Referral Codes (Cloud) 🎥

      ? Watch Video Referral codes provide insight into the booking methods of your guests, including walk-ins, OTA bookings, direct bookings with the hotel, returning guests, reservations made through travel agents, and more. Path: Sales & Marketing > ...