Add a "VIP" Status to a Guest Profile (Cloud)
Recognizing returning or high-value guests is an important part of delivering personalized service. Visual Matrix Cloud allows you to assign a VIP status to a guest profile so staff can easily identify guests who may require special attention, amenities, or service preferences. Once applied, the VIP designation appears whenever the guest profile is used during reservation creation or check-in.
Path: Sales and Marketing > Guest Profiler > Search > Open the Guest Profile
The VIP status can also be assigned directly from a reservation by updating the Guest Type in the guest’s profile information. This option is available as long as the reservation has not been checked out.
Instructions
The VIP status is stored in the guest profile and can be applied either from the Guest Profiler in Sales & Marketing or directly from a reservation when editing the guest’s profile information.
1. Scroll to the Marketing Information section, and locate the Guest Type field.
2. Select VIP from the dropdown list.
3. Click Save. The guest profile will now display the VIP status.
3. The number of VIP arrival can be seen from the dashboard tiles.
How the VIP Status Appears in Reservations
When a guest profile marked VIP is selected during reservation creation or check-in, the VIP designation becomes visible to staff. This allows the front desk and operations teams to quickly recognize guests who may require special attention or services. Common uses of the VIP status include:
- Identifying repeat or loyal guests.
- Flagging guests who receive special amenities.
- Notifying staff to provide enhanced service.
The VIP label does not restrict reservations or create system warnings; it simply highlights the guest’s status for operational awareness.
Still Need Help With This Topic?
Ask Yourself:
- Did I open the correct guest profile?
- Did I select VIP in the Guest Type field?
- Did I click Save after updating the profile?
- Is the reservation linked to the correct guest profile?
Support May Ask You:
- Which guest profile are you trying to update?
- What Guest Type is currently assigned?
- Does the reservation use the correct guest profile?
- Was the VIP status added before the reservation was created?
Related Articles
Add a "Do Not Rent" (DNR) Status to a Guest Profile (Cloud)
Managing guest behavior sometimes requires restricting future stays for specific individuals. Visual Matrix Cloud allows you to apply a Do Not Rent (DNR) status to a guest profile, alerting staff whenever a reservation or check-in is attempted for ...Search and Enroll Guest in Sonesta Loyalty Program (Cloud)
When a guest checks in, you may need to confirm whether they are already enrolled in the Sonesta loyalty program or create a new loyalty membership on their behalf. Visual Matrix Cloud allows you to do both from within the reservation screen. The ...Update the Guest Type List (Cloud)
A Guest Type is a status to apply to profile like "VIP", "Member", "Corporate" or "Do Not Rent". This list is customizable to your needs. Path: Sales & Marketing > Guest Profiler > Setup Update/Rename an existing Guest Type. If you decide to update ...Scan Guest ID During Reservation Creation (Cloud) 🎥
? Watch Video In VM Cloud, you can create reservations from two different areas: Add Res (Add Reservation form) and BookRes (Booking screen). The ID scan process works the same in both, with only minor differences in where the Scan ID button ...Reservation Form Fields Explained (Cloud) 🎥
? Watch Video The Add Res form is the most complete way to create and manage an individual reservation in VM Cloud. While BookRes is designed for speed, capturing only the essential information (guest name, rate, room type, etc.) to create a ...