Segments will help you determine who are your guests: business men and
women, individual tourists, corporate groups, tourist groups, government
Path: Sales & Marketing > Setup
1. The Market Segments setup is at the top right of the page.
2. Check the "Required" box if you want to force to choose a Market Segment at each new reservation.
If you do not check the "Required" box above, then choose a default
market segment that will automatically fill in when saving the
4. Go to the last line to create a new market segment:
- Enter a code for this new market.
- Enter a description for this new market.
- Enter a budget if you want to apply a percentage when you do your
market segmentation to be compared to budgetary numbers. Usage will also
allow you to take last year's figures and offset them by
this budgetary percentage to reflect on a report as a comparative
- Check the "Active" box.
Warning on deactivating or deleting a Market Segment.
you do not use a segment, you may be tempted to deactivate it. Before
doing so, make sure it is not in use in the 2way interface. If
the code is deactivated while used or is missing in a setup, it will
cause bookings not to be integrated into Visual Matrix.
Default Marketing Segmentation in a Reservation (Desktop)
This article refers to the Desktop version. For the Cloud version, click HERE. For the full Marketing Segment Setup, Click HERE. Tracking the Market Segment, Referral Method, and Reason for Stay for every reservation can be powerful tools to help you ...
Night Audit Reason for Stay Report (Desktop) 🎥
QUICKLINKS: VIDEO | CLOUD VERSION | REPRINT NA REPORTS | ALL VM REPORTS The Reason for Stay report show the total revenue for each segment for the day, the month and the year. Path: Accounting > Night Audit > Reprint Reports > Market Segment. ...
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QUICKLINKS: TUTORIAL VIDEO | VM UNIVERSITY COURSE | CLOUD VERSION | SETUP MARKET SEGMENTS | SETUP REASON FOR STAY Referral Codes will help you determine how did your guests booked: Walk-ins, OTAs, Hotel direct, Repeating guests, Travel agents, etc. ...
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QUICKLINKS: TUTORIAL VIDEO | CLOUD VERSION | COMPLETE LIST OF REPORTS AVAILABLE IN VISUAL MATRIX | VISUAL MATRIX REPORTS: DEFINITIONS, LAYOUT AND TOOLS Reason for Stay allows you to see a history report of the "Other" Reasons for Stay that are not ...
Front Office Marketing Arrivals Report (Desktop) 🎥
QUICKLINKS: TUTORIAL VIDEO | CLOUD VERSION | SETUP MARKET SEGMENT The Marketing Arrivals report allows you to see the list of all reservations for a specific time frame and their associated market segments. Path: Front Office > Supervisor > Reports > ...