Set Up Market Segments (Desktop) 🎥
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Market Segments aid in identifying the demographics of your guests, including business professionals, individual tourists, corporate groups, tourist groups, government employees, and others
Path: Sales & Marketing > Setup
1. The Market Segments setup is at the top right of the page.
2. Check the "Required" box if you wish to mandate the selection of a Market Segment for each new reservation.
3. If you choose not to select the "Required" box above, designate a default market segment that will automatically be filled in when saving the reservation.
4. Go to the last line to create a new market segment:
- Enter a code for this new market.
- Enter a description for this new market.
- Enter a budget if you want to apply a percentage when you do your
market segmentation to be compared to budgetary numbers. Usage will also
allow you to take last year's figures and offset them by
this budgetary percentage to reflect on a report as a comparative
number.
- Check the "Active" box.
Warning on deactivating or deleting a Market Segment.
If
you do not use a segment, you may be tempted to deactivate it. Before
doing so, make sure it is not in use in the 2way interface. If
the code is deactivated while used or is missing in a setup, it will
cause bookings not to be integrated into Visual Matrix.