Set Up Referral Codes (Desktop) 🎥
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Referral codes will assist you in identifying how your guests made their bookings, distinguishing between walk-ins, OTA bookings, direct bookings with the hotel, returning guests, reservations made through travel agents, and more.
Path: Sales & Marketing > Setup
1. The Referral Codes setup is at the bottom right of the page.
2. Check the "Required" box if you wish to mandate the selection of a Referral Code for each new reservation.
3. If you opt not to select the "Required" box above, designate a default market segment that will be automatically filled in upon saving the reservation
4. Go to the last line to create a new referral code:
- Enter a code for this new market.
- Enter a description for this new market.
- Enter a budget if you want to apply a percentage when you do your
market segmentation to be compared to budgetary numbers. Usage will also
allow you to take last year's figures and offset them by
this budgetary percentage to reflect on a report as a comparative
number.
- Check the "Active" box.
Warning on deactivating or deleting a Referral Code.
If
you do not use a segment, you may be tempted to deactivate it.
Before doing so, make sure it is not in use in the 2way interface. If
the code is deactivated while used or is missing in a setup, it will
cause bookings not to be integrated into Visual Matrix.