Sales & Mktg Market Segment History Report (Desktop) 🎥

Sales & Mktg Market Segment History Report (Desktop) 🎥

🎥 Watch Video

The Market Segment History report will display the number of rooms, revenue generated and ADR for each Market Segment. The Market Segments are marketing segments that are setup in "Sales & Marketing > Setup > Market Segments".
Path: Sales & Marketing > Reports > History > Market Segment

Generate report

1. Choose the period to generate the report for. This report is generated by monthly accounting periods for the current year and the previous year.



2. Click Refresh.



Detailed report

- Market Segments Id and description. The codes are sorted by total month to date revenue, from highest to lowest.



Month to date Stats by code - from the 1st of the current month to the current date:
- Total Revenue.
- Total rooms sold.
- ADR.



Year to date Stats by code - from the 1st of the year to the current date:
- Total Revenue.
- Total rooms sold.
- ADR.



Last Year Month to date Stats by code - from the 1st of the same month last year to the same date last year:
- Total Revenue.
- Total rooms sold.
- ADR.
- Percentage variance with the current month.



Last Year year to date Stats by code - from the 1st of the last year to the same date last year:
- Total Revenue.
- Total rooms sold.
- ADR.
- Percentage variance with the current year.



Totals for each time period, from left to right:
- Total Revenue.
- Total rooms sold.
- ADR.
- (For the Last Year MTD and YTD) Percentage variance with the current month and year.


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