FO Marketing Arrivals Report (Cloud)
Understanding why guests are arriving is just as important as knowing when they arrive. The Marketing Arrivals Report breaks down arriving reservations by market segment, referral method, and reason for stay, giving your team visibility into which marketing efforts and guest drivers are contributing to upcoming arrivals.
Path: Front Office > Supervisor > Reports > Marketing Arrivals.
Generating the Report
This report is generated by selecting an arrival date range and optionally filtering by marketing attributes such as Market Segment, Referral Method, and Reason for Stay. Once filters are set, clicking Refresh updates the report with the selected criteria.
1. Use the filters along the top of the report to refine your results:
- Set the Arrival start and end dates.
- (Optional) Select a Market Segment.
- (Optional) Select a Referral Method.
- (Optional) Select a Reason for Stay.
2. Click Refresh to generate the report.
Understanding the Report
The Marketing Arrivals Report lists arriving reservations and organizes them by rate, marketing, and guest attributes, allowing you to analyze which segments and referral sources are driving arrivals during the selected period.
Guest & Stay Details
- Guest Name: Name of the arriving guest.
- Status: Reservation status (e.g., GTD, HLD).
- Arrive: Scheduled arrival date.
- Nights: Number of nights for the stay.
Rate, Discount & Package Information
- Rate: Nightly room rate.
- Disc: Discount code applied, if any.
- PKG: Package code attached to the reservation.
Group & Marketing Classification
- Group: Group name if the reservation is part of a group block.
- Seg: Market segment assigned to the reservation.
- Ref: Referral method indicating booking source.
- Reason: Reason for stay selected on the reservation.
Company, User & Reference
- Company: Company profile linked to the reservation, if applicable.
- Clerk: User who created or last modified the reservation.
- Conf#: Reservation confirmation number.
Tips & Use Cases
- Analyze which market segments are driving arrivals on key dates.
- Measure effectiveness of referral sources and booking channels.
- Identify trends in reasons for stay to support marketing decisions.
- Use alongside Pace or Advance Sellout reports for forecasting.
Still Need Help With This Topic?
Ask Yourself:
- Am I reviewing the correct arrival date range?
- Do my segment and referral values align with how reservations are coded?
- Should I narrow the report to a specific reason for stay?
Support May Ask You:
- Which filters were applied?
- What arrival window are you analyzing?
- Are you reviewing all segments or a specific one?
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