In House Market Segment Report (Cloud)
Understanding which types of guests are currently staying at your property helps you evaluate occupancy trends, track performance by market segment, and anticipate operational needs. The In-House Market Segment Report summarizes all in-house reservations by their assigned market segment, giving front office, sales, and management teams a clear picture of who is staying in the hotel on any given day.
Path: Front Office > Reports > Front Office > In-House Guests > Market Segment
Generating the Report
1. Choose the Report Type: Set the Report dropdown to Market Segment.
2. Adjust the Filters to Refine Your Results. Use the filters to control which guests, groups, and folio details appear in the report.
- As Of: Select the date for which the in-house list should apply (defaults to today).
- Sort By: Choose how to order results (Guest Name, or Room Number).
- Include Groups: Choose how to handle group bookings using the drop-down options - Include, Exclude, or Groups Only. Then select a specific group from the list or keep All.
The Include C/O w/Bal option is visible in the filter panel, but does not apply to this report. It is used only with the primary In-House Guests & Groups report.
3. Refresh the Report. Click Refresh to load the results based on your filter choices.
Understanding the Report
Use this section to understand how the Market Segmentation report organizes in-house reservations and displays stay, rate, and segmentation details for each guest.
Guest & Stay Details
- Room: Room number assigned to the reservation.
- Guest Name: Primary guest registered to the room.
- Arrive: Arrival date for the stay.
- Depart: Scheduled departure date.
- A/C: Number of adults and children listed on the reservation.
Rate & Package Details
- Rate: Nightly rate applied to the stay.
- Pkg: Package code assigned to the reservation, if applicable.
- Group: Group or block name associated with the reservation.
Market & Source Classification
- Market Segment: The market category assigned to the reservation (e.g., WED, CORP).
- Source Code: Despite the label, this column displays the Company name when a company is assigned to the reservation.
- Discnt Code: Discount code applied to the reservation, if any.
Tips & Use Cases
- Review live segmentation to support sales and revenue management.
- Confirm that reservations are assigned to the correct market segment.
- Identify incorrectly coded segments that may impact revenue reporting.
- Monitor segment mix to evaluate business trends for the day or week.
- Support accounting by verifying that negotiated or contracted segments align with expected rates.
Still Need Help With This Topic?
Ask Yourself:
- Is the reservation assigned to the correct market segment?
- Do the filters match the date or group I’m reviewing?
- Are any guest details missing or unexpected?
Support May Ask You:
- What filters were applied?
- Which market segment appears incorrect?
- What room or guest shows the issue?
- Is the rate consistent with the assigned segment?
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