Using Visual Matrix Cloud to Identify Missed Revenue Opportunities

Using Visual Matrix Cloud to Identify Missed Revenue Opportunities

Revenue opportunities in hospitality are not always lost due to strategy—they are often missed due to limited visibility. Visual Matrix Cloud brings together pricing tools, reporting insights, and operational data in one place, helping properties uncover opportunities for additional revenue. Understanding where to look within the system can help highlight opportunities that might otherwise go unnoticed.

Overview

Visual Matrix Cloud provides several areas where revenue opportunities can become more visible. Rather than focusing on individual features in isolation, reviewing these areas by goal can help identify where revenue may be underutilized or overlooked.

Identifying Upsell and Add-On Opportunities

Some revenue opportunities can be overlooked when additional services or upgrades are not consistently offered or tracked.
Features such as Add-Ons, EasyBoost, Packages, and Activities provide structured ways to present enhancements during the reservation process or at check-in.

Examples include:
  1. Offering a Late Check-Out using EasyBoost during check-in
  2. Promoting an Early Check-In or premium room upgrade as an Add-On
  3. Creating Packages that bundle room nights with services (parking, breakfast, etc.)
  4. Setting up Activities (such as pool access, rentals, or time-based amenities) with controlled availability and pricing

What this helps reveal:
  1. Opportunities to generate incremental revenue beyond the room rate
  2. How consistently are additional services being offered and captured
  3. Whether revenue opportunities depend on manual effort or structured system use
Notes
Reviewing how frequently these features are used—and how often they are attached to reservations—can help highlight where additional revenue may be available.


Using Reports to Increase Revenue Visibility

Opportunities can also be missed when performance data is not regularly reviewed. Visual Matrix includes a wide range of reports designed to provide insight into revenue trends and property performance.

Examples include:
  1. Daily Revenue Report: Day-to-day performance and unexpected fluctuations in revenue
  2. Occupancy Reports: Demand patterns and periods of high or low occupancy
  3. Production Reports: Which booking sources are contributing most to revenue
  4. Extended Stay Report: How the length of stay impacts revenue and whether longer stays are being maximized
  5. Rate Override Report: How often rates are adjusted, including the balance between structured pricing (discount codes) and manual overrides
Rather than focusing on individual reports, it can be helpful to view reporting by objective:
  1. Identifying high-demand periods
  2. Recognizing underperforming dates
  3. Understanding how the length of stay contributes to overall revenue
  4. Reviewing when and how rates are adjusted
For example:
  1. The Extended Stay Report can highlight whether longer stays are contributing as expected to overall revenue
  2. The Rate Override Report can provide visibility into pricing adjustments, helping identify patterns that may warrant further review
Notes
Using reports in this way helps shift from simply viewing data to identifying potential gaps or opportunities.


Monitoring Room Availability and Inventory Visibility

Some opportunities may be less visible when room availability is not fully aligned with actual room status.

Visual Matrix provides visibility into:
  1. Room status through Housekeeping updates
  2. Maintenance and out-of-order rooms
  3. Real-time availability for front desk and reservations
In addition, tools such as MOP (Mobile Operating Platform) support real-time communication between teams:
  1. Housekeeping can update the room status instantly
  2. Maintenance can report and resolve issues more efficiently
  3. Front desk staff can act on accurate, up-to-date room availability
What this helps reveal:
  1. Whether all sellable rooms are consistently available in the system
  2. How quickly do rooms return to inventory after cleaning or maintenance
  3. Potential gaps between actual room status and system availability
Notes
Preventative maintenance tracking within the PMS can also help reduce unexpected room downtime, supporting more consistent inventory availability over time.


Bringing It Together: Viewing Revenue Holistically

Each of these areas—upsells, reporting, and inventory visibility—contributes to a broader understanding of property performance.

Visual Matrix Cloud allows these elements to be viewed together:
  1. Enhancements and upgrades through reservation tools
  2. Performance insights through reporting
  3. Availability through operational visibility and team communication
What this helps reveal:
  1. Patterns or gaps that may not be visible when reviewing features individually
  2. How operational efficiency and revenue performance are connected
  3. Opportunities to improve consistency across pricing, availability, and service offerings
Notes
Looking at these areas collectively can help reveal patterns or gaps that may not be immediately apparent when viewed separately.



Still Need Help With This Topic?

Ask Yourself:
  1. Are add-ons, upgrades, packages, or activities being consistently offered and tracked?
  2. Are key revenue and occupancy reports being reviewed with a clear objective?
  3. Does the system accurately reflect all available rooms in real time?
Support May Ask You:
  1. Which revenue or performance reports are currently being reviewed?
  2. Are Add-Ons, EasyBoost, Packages, or Activities configured and in use?
  3. Is room status being updated in real time across teams?
  1. Essential Reports Every Manager/Owner Should Know About (PMS)
  2. Configuring Add-Ons for Additional Guest Charges (Cloud)
  3. Configure EasyBoost for Room Upgrades and Add-Ons (Cloud)
  4. EasyBoost: A Smarter Way to Capture Upgrade Revenue
  5. Managing Packages in Visual Matrix Cloud
  6. Setting Up Activities in Visual Matrix Cloud
  7. Using MOP for Housekeeping and Maintenance Updates

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