Sales & Mktg Demographics Forecast Report (Desktop) 🎥

Sales & Mktg Demographics Forecast Report (Desktop) 🎥

🎥 Watch Video

The Demographics forecast report will display data based on every reservation currently in the system by Country, State/Region and City or origin. For reservations without those information entered, numbers for those reservations will show under a blank City/State/Country line in the report.
Path: Sales & Marketing > Reports > Forecast > Demographics

Generate report

1. Narrow down the report by choosing the period to generate the report for. Whether it is up to 2 weeks or over 2 weeks, both report will show Cities, States/Regions and Country.
The summary version, #2 below, will only display States/Regions and Countries.



2. Choose to get the report in form of a Summary, no details - See below. Summary format means that the report will oly display origins by States/Regions and Countries.



3. Click Refresh.



Detailed report

- Country.



- State/Region.



- City.
- Total for the Region.
- Total for the Country.



By guest's City of origin:
- Number of rooms (nights) booked.
- Occupancy % of guests from this location.
- Revenue forecast.
- ADR.
- Number of adults from this location.
- Average adults per room.
- Number of kids from this location.



By guest's State/Region of origin:
- Number of rooms (nights) booked.
- Occupancy % of guests from this location.
- Revenue forecast.
- ADR.
- Number of adults from this location.
- Average adults per room.
- Number of kids from this location.



By guest's Country of origin:
- Number of rooms (nights) booked.
- Occupancy % of guests from this location.
- Revenue forecast.
- ADR.
- Number of adults from this location.
- Average adults per room.
- Number of kids from this location.



Grand Totals:
- Total of rooms (nights) booked.
- Occupancy % of guests.
- Revenue forecast.
- ADR.
- Number of adults.
- Average adults per room.
- Number of kids.



Summary report

- Country of origin.



By guest's State/Region of origin:
- Number of rooms (nights) booked.
- Occupancy % of guests from this location.
- Revenue forecast.
- ADR.
- Number of adults from this location.
- Average adults per room.
- Number of kids from this location.



By guest's Country of origin:
- Number of rooms (nights) booked.
- Occupancy % of guests from this location.
- Revenue forecast.
- ADR.
- Number of adults from this location.
- Average adults per room.
- Number of kids from this location.



Grand Totals:
- Total of rooms (nights) booked.
- Occupancy % of guests.
- Revenue forecast.
- ADR.
- Number of adults.
- Average adults per room.
- Number of kids.


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